Cecilia brings over 15 years of leadership experience at the intersection of finance, strategy, and well-being. A Chartered Accountant, she spent more than a decade at a Big 4 firm advising private and public companies on finance and M&A strategy before transitioning into a corporate leadership role as Well-being Strategy Leader. In that role, she guided organizational change, designed large-scale wellness initiatives and digital health solutions, and led workshops for audiences of hundreds, blending strategic rigor with a people-first approach.

As CEO of hey freya, Cecilia combines her technical expertise with her deep commitment to health equity. Her training as a yoga teacher, mindfulness instructor, and Integrative Nutrition Coach, alongside her certification as a Mental Health First Aider, inform her holistic leadership style—balancing execution with empathy and vision.

Shaped by her experience of feeling dismissed by medical professionals in her teenage years to the load of infertility treatment in adulthood, Cecilia is deeply motivated to build a company that redefines access in women’s health. 

Outside of work, she recharges through movement and creativity—hiking with her golden retriever, Rupert, practicing yoga, playing piano, and keeping up her Duolingo streak in French.

Currently based in Berkeley, California.