We started Hey Freya because we were tired of watching women push through chronic stress, low energy, brain fog, and sleepless nights— only to be told by the wellness world to “just meditate” or “try this superfood.” We knew the real issue wasn’t just lifestyle. It was physiology. 

So we built a brand rooted in science, systems, and empathy—because real change starts with understanding your own body.

We’re on a mission to help women tune into their biology, decode their stress responses, and take back the wheel—with data, tools, and support that actually fit into real life.